Boosting Your Financial IQ
The Boosting Your Financial IQ Podcast helps business owners fix cash flow problems, grow profits, and build a business that lasts.
Hosted by Steve Coughran—finance expert, former CFO, and founder of Coltivar—this show is about solving the financial challenges that keep owners up at night: cash flow problems, disappearing margins, underpriced work, and growth that looks good on paper but drains the bank account.
Steve shares the same tools and strategies he’s used with $3M–$100M+ companies to protect cash, price with confidence, grow profits, and increase business value. You’ll hear real stories, practical strategies, and simple ways to get control of your numbers, protect profitability, and create lasting value. If you want a stronger business and a clearer path forward, this podcast is for you.
Boosting Your Financial IQ
Part 6: Lever #2 – Price | Cash Flow
This is Part 6 of Steve Coughran’s book Cash Flow. In this section, Steve unpacks the second lever of cash flow: price. He explains why price is the most powerful driver of profitability, how perceived value determines what customers will pay, and how businesses can raise prices confidently without losing customers.
